London, UK September 23: Benihana  is launching a special ‘Japan Week’  menu in collaboration with Foodism and JFOODO  that includes a complimentary glass of Sake, in partnership with Ozeki Sake. The promotion is available at Benihana Piccadilly  (37 Sackville Street) and Benihana Chelsea  (77 Kings Road) from September 24th to October 3rd.

The 7-courses showcase popular elements of Benihana’s iconic dining menu as ‘The Ultimate Benihana ‘EATertainment’ Experience.‘ This includes; Benihana Onion Soup, Salad with Homemade Benihana Ginger Dressing, Hibachi Vegetables, Prawn Appetiser, Speciality Menu favourite ‘Rocky’s Choice’ – Hibachi Steak & Chicken, Hibachi Rice and a mouth-watering desert of Ice Cream Tempura for £49 per person. To celebrate the promotion, guests will also receive a complimentary glass of Ozeki Sake, an integral part of Japanese cuisine – Kanpai!

In addition to the special menu, Benihana has also partnered with premium tonic brand  Merchant’s Heart to offer a bespoke gin and rum based cocktail for ‘Japan Week’ ; ‘Heavenly Hibiscus’ (£10) – Roku Gin (50ml) enhanced with Merchant’s Heart Hibiscus, garnished with a cucumber ribbon & sliced raspberries, and ‘The Rum Diary’  (£9) – Gosling’s  Black Seal Rum (50ml)  enhanced with Merchant’s Heart Ginger Ale, garnished with fresh lime zest.

Not your typical Japanese restaurant, Benihana is the original Teppanyaki destination that has been perfecting its art for over 50 years, wowing guests worldwide with unique tableside live-cooking, highly trained chefs, sensational food and innovative cocktails. The wider restaurant menu showcases iconic Japanese Teppanyaki favourites like Hibachi steak, chicken and shrimp, as well as sushi and sashimi. Benihana is a fun, fast-paced feast for the senses and a truly memorable, theatrical dining experience.

2019 is an exciting year for the restaurant as it celebrates its 55th anniversary and marks a significant period of expansion with two new restaurants in Cairo and Mexico City opening in 2019, following its acquisition last year by billion-dollar Asian hospitality, lifestyle and restaurant leaders Minor International, that bought a 75% stake in Benihana (BAPL) in 2018.


For more information on Benihana or for media enquiries, please get in touch with;

Catherine Sharrott, T:07508 744 373, [email protected].

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Benihana Editor’s to Notes:

Benihana is a pioneer in introducing Japanese cuisine to global palates and has been entertaining guests from around the world for more than 50 years, showcasing fast-paced theatrics by their own personal chef who create an entertaining teppanyaki-style, delicious dining experience.

Benihana celebrates its 55th anniversary this year and is embarking on identifying and securing new destinations for expansion. The new growth plan follows investment by billion-dollar Asian hospitality, lifestyle and restaurant leaders Minor International, that bought a 75% stake in Benihana  (BAPL) in 2018.

Benihana first opened its doors back in 1964 with just four tables to entertain guests when iconic founder Hiroki ‘Rocky’ Aoki launched the brand. There are three restaurants in London (Piccadilly, Chelsea and St Paul’s) and a further 17 beyond in Asia, Europe, the Middle East and North America. Two new restaurants in Egypt and Mexico are set to open in 2019.

About Merchant’s Heart:

Merchant’s Heart  was founded to create a mixer that transformed the premium tonics category and enhanced the whole drinking experience, designed as spirit ‘enhancers’ to allow the wonderful flavours in premium spirits to shine. They leverage Japanese beverage giant ‘Suntory’ innovation heritage and experience with exceptional flavour – Suntory was created in 1899 by founder Shinjiro Torii, who introduced Western drinks to the Japanese palate.